My first fulfilled attempt at creating free art.
In January, I received a promotional email from a printing company with an enticing offer of 100 Free Postcards. Having no promotional need for such an offer at that time, I decided to use the free cards for a project: a limited edition run of prints, each hand numbered and given away free and anonymously. For the artwork, I chose to include only a question that had recently been posed to me–a question which had helped me to see more clearly when anxieties arose.
On Thursday, March 6, hours before Seattle’s monthly Pioneer Square Artwalk, I divvied the works up into ten different locations including galleries, cafes and an artists’ loft building lobby, where they were hidden in plain-sight among their promotional peers.
The project aimed to blur the line between art and promotion, by both means of production and final presentation. Did their limited edition or the idea behind them change their worth? How did they relate to the other cards around them? Having no promotional end-date, how long would cards unspoken for remain on the table? Would they be taken at all?